Anastasia Goodstein, Founder
Three Expertise Keywords:
Generation-Y, Marketing, Millennials
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Why Digital Media and Learning?
As a watcher of media and marketing created for youth, I am committed to helping them become media and marketing literate.
Recent Posts:
Description of Current Work:
Ypulse is a media platform for youth media and marketing professionals. Ypulse publishes a blog, Ypulse.com; a newsletter, the Ypulse Daily Update; and produces several conferences each year, the Ypulse Mashup events. Ypulse was founded in May of 2004 by journalist Anastasia Goodstein. It provides news, commentary and resources about commercial media for teens (teen magazines, websites), entertainment for teens (movies, video games, television, music, books), technology used by teens (cell phones, instant messaging, hardware and software), the news media’s desire to attract teens (newspapers, cable news), marketing and advertising (targeting the teen market) and non-profit youth media (highlighting organizations’ efforts at promoting youth voices in media and creating media by and for youth). Anastasia is the editor-in-chief of Ypulse.com, and provides editorial direction on all Ypulse Mashups as well as creative direction for the overall Ypulse brand. Ypulse.com reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth. Ypulse is one of the top 50 marketing blogs on Ad Age’s Power 150 List. The blog has been featured in several leading publications including USA Today, BusinessWeek, Forbes and Fast Company. Anastasia is an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings. Her first book about teens and technology is called Totally Wired: What Teens And Tweens Are Really Doing Online, and was published by St. Martin’s Press in March of 2007. Anastasia received a masters in journalism with a concentration in new media from Northwestern University’s Medill School of Journalism in 1999. She has worked for several internet and television brands including AOL, Oxygen and Current TV. She speaks frequently about youth and technology to corporate audiences as well as to educators and parents.
Selected Publications/Projects/Articles/Press:
